Aaron Friedman

Information Technology Leader

Career Highlights

 

fanpage toolkit, llc | Founder, CEO

• Fanpage Toolkit is the #1 Social Commerce and Marketing Platform for Facebook... empowering its users to create, trend, promote, market and sell products/services within the massive Facebook ecosystem. Fanpage Toolkit delivers its full-featured suite of applications to Small Businesses, Brands, Products, Organizations/Non-Profits, Artists, Bands, Public Figures, College Students and Job Seekers to market products and services | to create and manage promotions | to engage Facebook fans and contacts with full messaging and collaboration tools | to a fully integrated PayPal-supported Social Commerce system that allows shoppers to complete transactions without ever leaving the Facebook ecosystem | complete with a visualization dashboard and full analytics to manage and trend it all.

BITMAP Systems, LLC | Founder, CEO

• BITMAP Systems provides highly customized integration | networking and Internet Intelligence services as well asapplication development, mobile development, technical support and software customization for a wide range ofbusinesses on a global level.

National Future Mortgage | CTO

• Developed technology strategy, processes, and procedure to build a competitive edge for the organization.

• Proactively sought and designed solutions to increase IT efficiency.

• Acted as a technical and process liaison between Support Services, 3rd-party vendors and other teams within IT (including detailed specifications for resolutions, enhancement requests, and project development teams.

• Directed helpdesk operations, minimizing outsourcing to deliver high-quality user support. Instituted and maintained system-generated reporting, including updating the loan origination system (LOS) for statutory compliance and leading reengineering and automation efforts for multiple departments.

Top-Link Technologies / The Star Group | President, Partner / Vice President of eStrategy and Development

• Following merger of Top-Link Technologies and The Star Group, as Chief Architect, restructured Interactive Division to improve profitability with introduction and integration of application development, database design, hosting, and eCommerce into the existing infrastructure, which previously included only graphical design and creative.

• Spearheaded all local and national business development, encompassing brand management, eCommerce, Web design, architecture, development, client/server design and integration, and all aspects of online and traditional marketing.

• Negotiated equity positions prior to product launch or IPO for associated Web-based companies Intravo, JewelersEdge, and StoreMgr.

DesignFX Interactive | CTO

• Managed all aspects of product development including project planning and tracking, budgeting, and customer relations.

• Through technological innovation, facilitated acquisition by IBS Interactive of DESIGNfx Interactive.